I design experiences at the intersection of culture, story, and space—transforming business objectives into immersive narratives that people feel, share, and remember. Driven by both impact and intention, I strive to create work that trends today while respecting tomorrow.
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portfolio
■ My work is centered on crafting immersive brand experiences that translate strategy into story—bridging creativity and business impact. I focus on delivering culturally attuned, multi-channel narratives that engage audiences while advancing more sustainable, future-conscious design practices.
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■ 100 coconuts - expo west brand experience
Experiential Creative Direction | 10x10 Trade Show Activation
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■ at&t Summit - channel partners expo
trade show | brand activation
the largest independent channel event in the world, has united top partners, providers, and innovators to shape what’s next.
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■ ORACLE
At Oracle AI World, event technology was elevated into a luxury experience. While Led Zeppelin drew attention, it was the oversized, sculptural activations that defined the environment—bold forms that shaped an atmosphere of scale, texture, and desire.
about me
■ MY STORY
Creative Leadership Meets Experiential Execution
I’m an experiential creative director with a background in spatial design, live events, and brand storytelling.
My work bridges creative direction and production—leading projects from concept through execution while aligning teams, vendors, and stakeholders to deliver high-impact brand experiences.
I specialize in transforming complex ideas into clear, engaging environments that connect with audiences and drive results.
althea cottrell, creative director
Let’s build something impactful.
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Feel free to contact Me via email or fill out our contact form to discuss the details for your upcoming event. I’M excited to work with you and turn your ideas into an exceptional experience!
